Five Benefits of Video Tutorials in the Workplace
May 7, 2018
Increasingly, companies are turning to video for corporate learning and training.
This trend is unsurprising in light of how far enterprise video technology has evolved in the last two decades. The quality of and accessibility to video tutorials have improved and companies are now able to easily connect with and engage their employees, no matter where they are located.
It’s worth pointing out, however, that video tutorials aren’t just about providing instruction…this tool is changing the fabric of learning in the workplace. It’s creating a deeper, richer experience for not only participants but also instructors. Video tutorials create a win-win scenario for companies looking to enhance their corporate training. This ‘win-win’ scenario manifests itself through five key benefits:
1. It reduces costs.
Corporate training can prove time-consuming and costly. An enterprise video platform significantly reduces the planning and organization compared to in-person training. It also eliminates the cost of a facility to house training. Corporate video tutorials can be used for onboarding, product training, and internal announcements/news. The greatest advantage, of course, is employees can access the training and course content from virtually anywhere, at any time.
2. It accommodates different learning styles.
Traditional workplace training once included a manual that more closely resembled a Chinese telephone book. That’s great (maybe) if one’s preferred method of learning is reading, but what if it isn’t? Not everyone learns the same way and each individual relies on a different set of tools to absorb and understand information. Studies reveal that people remember only 10% of what they hear, 30% of what they read, and 80% of what they see. Video tutorials are ideal because they can incorporate a variety of learning styles, including visual, auditory, and kinesthetic (if the video is interactive, for example). Video tutorials also allow participants to learn at their own pace since they can revisit lessons at any time.
3. It keeps employees engaged.
A report by Nielsen discovered that 44% of all web video is viewed at work, so why not capitalize on employee boredom? Video engages and motivates employees in a way that text-based communication fails to do. When employees have access to training videos, they can view content almost anywhere, anytime—often on their own devices (primarily mobile). This type of instruction provides a human element, making participants feel more personally connected.
4. It reduces travel.
Let’s face it—travel is expensive and time-consuming. One of the biggest benefits of video tutorials is the reduction in travel. By investing in video training, companies help to significantly reduce or eliminate travel and time away from the office. Immediate access to video can also help connect trainees to subject matter and experts around the world without having to bring in instructors. Ultimately, this reduces costs and eliminates the headache that so often accompanies air travel or road trips.
5. It provides insight.
Most enterprise video platforms include a wide variety of analytics that offers a telling snapshot of participants in relation to the video tutorials being offered. For example, these analytics can easily track attendance and engagement levels to reveal which course components are easy to understand for attendees and which are more difficult. Another important insight is course completion, which immediately gauges employee participation in training.
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