The Power of 2D Animation Videos in Marketing
August 19, 2018
A variety of different types of animation, varying in complexity, are used in marketing today.
A variety of different types of animation, varying in complexity, are used in marketing today. In this post, however, we’re going to explore why and how 2D animation—more commonly associated with children’s television than corporate America—is an effective marketing tool. Consider the following factors:
Ability to Capture and Keep Attention
2D animation, like other forms of animation, is eye-catching. Motion excites the human eye and makes content more interesting. This ability to capture the viewer’s attention translates into improved search engine optimization (SEO), higher site traffic, and increased brand awareness.
Ease of Communication
Animating information allows it to be communicated more easily, to a broader group of audiences. Roughly 65% of the world’s population is visual learners; therefore, when information is presented in a visual format, most of the earth understands it faster and more easily. Why wouldn’t companies want to reach the majority of consumers?
In 2D animation, graphics, voice-over, and text are combined to stimulate different parts of the brain. This results in a multi-sensory experience that causes the viewer to process and comprehend information more efficiently and on a deeper level. Information proves more memorable and therefore, stays with consumers longer. This ultimately gives businesses that use animated videos an advantage over their competitors.
The Affordability of 2D Animation Videos in Marketing
Most 2D animation videos have a shorter production time and therefore, are less costly. They are also easy to edit and update for future use, meaning companies can avoid having to make an entirely new video from scratch.
The Shareability of 2D Animation Videos in Marketing
Video is one of the most popular mediums for people to send and receive information. People share content they find interesting. Combining the popularity of video with the interest of animated content, companies should capitalize on this medium to optimize shareable information.
Frustrated that people don’t “get” how your company helps them?
Since 2011, drive 80 studios has created close to 500 animations that simplify complex messages in a fun and memorable way.
Make this the year everyone clearly understands what you do, in less than 90 seconds.
~Mike Doyle, Owner